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Overlooking stunning views of London, the venue is within a short walking distance from Liverpool Street, Bank and Aldgate stations.


Duck & Waffle

110 Bishopsgate 

London EC2N 4AY

Event details

When: Wednesday 31 October 2018

Where: Duck & Waffle, 110 Bishopsgate, London EC2N 4AY

Time: 8:00 - 10:30am

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Event speakers

Paul Fennemore, SITECORE

Steve Renshaw, RATIO

Douglas Morris, RATIO

Ratio Partners

116-118 Chancery Lane, London WC2A 1PP

How data and optimisation techniques drive impactful customer experiences

Who this event is for?

According to the 2018 Banking Customer Experience Index by Forrester Research, customer service is the most highly valued attribute that could impact revenue growth or loss. 

Digital banking customer experience (CX) is no different. Optimising this experience for both consumer and business clients presents vast opportunities for the banking industry. So, as a marketer, how do you navigate a complex business environment and implement any meaningful CX improvements? 

Join our breakfast event during which we will be exploring the building blocks of delivering impactful digital experiences in banking.

We will be covering:

  • How brands can deliver great customer experiences based on customer expectations
  • Defining a CX strategy that can be implemented
  • How data, analytics and data visualisations are used to determine what the ‘good’ looks like
  • The role of optimisation in continuous CX improvements
  • Why delivering a personalised experience presents vast opportunities in banking and finance
  • Challenges that marketers face in the finance industry today

This event is for digital marketers working in the:

  • Banking, finance and wealth, asset management, insurance sectors 
  • Who are interested in learning how to optimise the digital customer experience 
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